Master of Ceremonies and Protocol Consultant in Malaysia

Command the room.
Every protocol.

Adi Afendi speaking on stage with a microphone
13+
Years on the lectern
5
Royal families served
11
Years, court & law

ADI AFENDI

Master of Ceremonies and Protocol Consultant for royal, government, diplomatic and corporate stages, unscripted in English and Bahasa Malaysia since 2013.

"When the microphone is in my hand,
you are in good hands."

Adi Afendi, Master of Ceremonies and Protocol Consultant
ABOUT ADI

Litigation discipline.
Ceremonial precision.

I spent eleven years as an Advocate & Solicitor before I ever picked up a stage microphone for a living. That courtroom instinct (read the room, hold the line, never lose your composure under pressure) is what I bring to a royal dais, a ministry summit, or a live broadcast with a run-of-show that changes twenty minutes before doors open.

I work unscripted in both English and Bahasa Malaysia, and I've stepped in as a spontaneous court interpreter when the moment called for it. I hold formal training in protocol management from the Department of Ceremonials of the Prime Minister's Department, the kind of grounding that matters when you're standing three feet from a Sultan or a Deputy Prime Minister and the order of address cannot be improvised.

Former Advocate & Solicitor
1998–2009
Certified Translator
Since 2023, ITBM
Protocol Management Training
Department of Ceremonials, Prime Minister's Department
HRDC-Accredited Trainer
Royal & government protocol, etiquette, event management
Bestselling Author
The Working Code: 9 Timeless Tools for Modern Leadership (2025)
WHY CHOOSE ME

The room doesn't get a second take.

01

Protocol you don't have to explain twice

Formally trained by the Department of Ceremonials of the Prime Minister's Department, I already know the order of address, the seating, the entrances. Your team briefs me once.

02

Fully bilingual, fully unscripted

English and Bahasa Malaysia, live, without a teleprompter. I switch mid-sentence when the audience or the dignitary requires it.

03

A legal mind under the lights

Eleven years as an Advocate & Solicitor taught me to think on my feet in front of people who don't forgive a stumble. That composure transfers directly to a live stage.

04

Trusted with the highest-stakes rooms

From the 47th ASEAN Summit to royal inaugurations for the Sultan of Perak, the engagements where there is no margin for error.

05

Certified translator, on call

Certified since 2023 and experienced as a spontaneous court interpreter, useful the moment a delegate needs a bridge between languages, live.

06

I train the trainers

As an HRDC-accredited soft skills and protocol trainer and Principal Trainer at Hamptons Academy, I run the workshops other organisations send their own staff to attend.

THE RECORD

Institutions I've stood beside

Preferred royal emcee for the Palace of Perak, with direct experience across the royal families of Selangor, Johor, Kedah and Negeri Sembilan.

Hamptons Academy logo
Principal TrainerHamptons Academy
ASEAN
Emcee, 47th ASEAN Summit Malaysia
MALAYSIAN GOVERNMENT
National Tax Conference 2025, officiated by the Deputy Prime Minister
PALACE OF PERAK
Inauguration of the Optimill Complex by HRH Sultan of Perak
SEA GAMES / ASIAN GAMES
Sports Presentation MC, KL 2017 & Jakarta-Palembang 2018
THE BRANDLAUREATE
Best Brands & Fast-Moving Brands Awards, 2023–2024
PROFESSIONAL BODIES
MAPS · Global Speakers Federation · PPM Life Member
RECOGNITION

Awards & Honours

100 Most Influential Young Entrepreneurs 2018 Award trophy
100 Most Influential Young Entrepreneurs
2018
Presented by YB Datuk Seri Mohd Redzuan Md Yusof, Honourable Minister of Entrepreneurship Development
Outstanding Entrepreneur Icon 2019 Award trophy
Outstanding Entrepreneur Icon
2019
Presented by YB Datuk Dr. Shahruddin Md Salleh, Honourable Deputy Minister of Federal Territories
MyMalaysia Award 2021 trophy and certificate
MyMalaysia Award
2021
Presented by YB Tuan Muslimin Yahaya, Honourable Deputy Minister of Entrepreneurship Development and Cooperatives
Stacked copies of The Working Code, a book by Adi Afendi, displayed at an event
BEYOND THE MIC

The Working Code

When I am not managing the microphone or navigating formal protocol, I write about the foundations of strong leadership. The Working Code: 9 Timeless Tools for Modern Leadership distils the enduring principles master craftsmen have used for centuries to build lasting masterpieces, offering a practical blueprint for navigating today's chaotic professional landscape.

I am humbled that the book recently reached #2 on the MPH Business Book Bestsellers list. If you are looking to refine your executive toolkit, it makes for a solid addition to your professional library.

RM 69.90
Where to pick up a copy
  • MPH TRX flagship outlet or online
  • Kinokuniya KLCC
SERVICES

Four rooms I'm built for

GOV / DIPLOMATIC

Government & National Summits

Ministry-level proceedings, national conferences and multilateral summits where the run-of-show is protocol-bound.

e.g. 47th ASEAN Summit Malaysia
ROYAL

Royal Ceremonials

Palace-approved proceedings: inaugurations, royal cups and ceremonies conducted to full istiadat protocol.

e.g. The Crown Prince of Selangor Cup
CORPORATE

Corporate & Awards Ceremonies

Brand galas, award nights and executive functions that need polish without losing pace.

e.g. The BrandLaureate Awards
ARTS / SPORT

Arts, Culture & Major Sporting Events

Festival concerts, international band competitions and large-scale sports presentation, live to broadcast.

e.g. 18th Asian Games, Jakarta-Palembang
SELECTED EVENTS

A partial ledger

47th ASEAN Summit Malaysia, Emcee2025
National Tax Conference, officiated by the Deputy Prime Minister2025
5G Malaysia International Conference
Inauguration of the Optimill Complex by HRH Sultan of Perak
The Crown Prince of Selangor Cup
Royal book launch, National Cancer Society Malaysia
The BrandLaureate Best Brands of the Year Awards2023
The BrandLaureate Fast-Moving, Growing, Sustainable Brands Awards2024
Karl Thone 101 Anniversary Festival Concerts, DBKL2025
Malaysia World Band Competition2019–2025
Asian Music Games2026
29th SEA Games Kuala Lumpur, Sports Presentation MC2017
18th Asian Games Jakarta-Palembang, Sports Presentation MC2018
SEE ME IN ACTION

Watch the work

FOLLOW THE WORK

Find me elsewhere

Tell me the venue.
I'll bring the protocol.

Send your event details on WhatsApp: venue, date, type of event and duration, and I'll come back with availability and rates.